Use Case

Cyber security insurance at home

We built the first personal retail cyber insurance proposition designed to keep families safe from online criminal activity, including data breaches, identity theft, and cyber bullying.

1 Challenges

Cyber crime is rapidly rising with criminals becoming more sophisticated
Businesses protected by IT expertise, but home security was a gap in the market
More digital vulnerability points than ever with multiple devices per person per household
Lack of support if a breach occurs

2 Opportunities

Proactively monitor and assess home cyber risk to prevent attacks
Home support to respond to a cyber breach
Recovery and back-up of personal data to mitigate cyber risk
Integrate with other home insurance products

3 The Solution

24/7 cyber expert response team
Personalised threat notifications
Supported with rich content
Proactive cyber recommendations
On-going home network scan
Secure backup
Payments and fraud detection

AXELL’S ENGAGEMENT MODEL

With our proven innovation process, we helped our clients
design and launch a fit-for-purpose solution

Discover

We look inside (assets assessment)
We look outside (market analysis)
We look ahead (trends research)

Design

Desirable solution (customer centric)
Feasible solution (deliverable)
Viable solution (cost-effective)

Partner

Selected partners (innovation leaders)
Experience together (commitment)
Tech diversity (broad portfolio)

Build

Rapid prototyping (time to market)
Lean prototyping (fail fast)
Diverse team (interdisciplinary)

Adopt

Best practice sharing (learn & improve)
Data analytics (user driven)
Commitment (strategic investment)

The Solution

The proposition leverages corporate cybersecurity methods and brings it to the home. The 24/7 assessment, management and response to cyber threats keeps customers mind at ease.

Technology Partner Testimonial

Working with Axell gave us space to focus on delivering a cutting-edge solution, while they navigated the stakeholder management process with the client. Axell’s deep understanding of financial services organisations, relationship and engagement processes meant we were able to keep the project on track so it could be delivered to market quickly.

Use Case

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Challenges

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Opportunities

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