Use Case

Use Cases - Digital Adviser | Axell Hub

Enabling employers to reward teams

We launched a revolutionary employee wellbeing app alongside Israel’s leading HR software provider and an existing tech start-up. The mobile solution allows employers to distribute employee rewards in a new, engaging way. Employees collect points for healthy choices that are stored in their digital wallet and converted to purchases inside the app marketplace.



  • Employers want to create a compelling value proposition to attract high-quality talent.
  • Employers want a streamlined way to allocate HR budgets and to track the ROI. 
  • Employees expect value beyond a paycheck from employers.
  • Existing wellbeing apps don’t help employees manage all aspects of health – physical, mental, and financial.
  • Existing solutions don’t maintain engagement and incentivise behavioural change.



  • Build a solution that differentiates employers in the market.
  • Create infrastructure that can be leveraged as the future for group insurance.
  • Create a marketplace as a new channel for the employer to create value.
  • Encourage employees to use their benefits.
  • Engage employees in improving their health to ultimately reduce absenteeism and improve productivity.


The Solution

  • A digital employee wallet with 24/7 access to rewards and benefits.
  • The app tracks and measures health (e.g. sleep, exercise, nutrition) and rewards positive choices with points added to a digital card.
  • Gamified experience – employees covert points to rewards in the marketplace e.g. Smartwatch, gym memberships.
  • Employers can easily allocate HR budgets, and track and measure employee health and engagement.


Axell Team | | Axell Hub

With our proven innovation process, we help our clients
design and launch fit-for-purpose solutions.

Backed by an Employer Dashboard

To scale the solution, it was critical to have an administrator dashboard empowering HR managers to allocate budget and track engagement. Our solution’s dashboard offers a simple platform for the distribution of HR funding into key areas that are desirable to the business. The entire solution can be white-labelled and offers a compelling proposition as a differentiator in the group insurance space.

Client Testimonial

With Axell’s effective innovation process, we quickly defined and designed a customer-centric solution that not only created substantial value for our clientele but also created a competitive advantage for our business. Leveraging their extensive expertise and network of tech partners, we successfully crafted a prototype that laid the foundation for a promising venture, further enhancing our overall value proposition.

VP Research & Development