The project began with deep customer research. We listened to real customers in focus groups and interviews to understand pain points with current motor insurance.
Insights revealed both parents and young drivers were happy to have sensors in their cars if meant paying lower premiums. Also, the idea of an always-on policy brought peace of mind to both knowing they were protected.
The solution allows the insurer to engage young drivers in their driving and insurance, redeeming points through a marketplace of partner businesses.