Motor insurance for young drivers
We brought design thinking methodologies to build a new competitive car insurance proposition for our client – Israel’s largest motor insurer. Through a cross-organisational effort, we took a customer-centric approach to design the digital solution that is already proving strong results.
With our proven innovation process, we helped our clients
design and launch a fit-for-purpose solution
The project began with deep customer research. We listened to real customers in focus groups and interviews to understand pain points with current motor insurance.
Insights revealed both parents and young drivers were happy to have sensors in their cars if meant paying lower premiums. Also, the idea of an always-on policy brought peace of mind to both knowing they were protected.
The solution allows the insurer to engage young drivers in their driving and insurance, redeeming points through a marketplace of partner businesses.
With Axell’s leadership, we launched a customer-centric proposition to market that was designed to solve our customers’ unmet needs. By bringing together a cross-functional team from our business, we were able to build a revolutionary car insurance product that is helping to keep our clients safer.